Hello, I’m Dino Burbidge. In a nutshell, I help businesses understand what their future can hold and get them there. I spend an unhealthy amount of time learning how everything works so I can bring it to bear on every situation. From AI to product development, from company culture to out of home advertising (and everything in-between), I join your dots in the most practical ways possible.
I can help you in a few key ways:
Zero bullsh*it workshops
I’ve spent 35 years collecting experience and the last 5 formulating, facilitation and delivering practical workshops that get to the answer, fast. The focus is helping you solve your challenges then generating the plan and momentum to deliver. I help you explore those difficult, often critical questions you don’t know how to tackle.
Thought leadership and inspiration
I have been advising organisations big and small, from Disney to the governments about what’s new, what’s important and most importantly, why it means to you. These can take the form of keynote presentations or bespoke “future scanning” projects.
Business and innovation consultancy
At the very start of my career, I was the one you brought in to get things moving. It’s been like that ever since. I mix a rigour, deep practical experience and business knowledge to help companies and teams get to where they need. This can range from leading teams, coaching leaders or advising investors on high-risk acquisitions.
Long-term roles
I’ve spent much of my career deep in the trenches in startups, small agencies and big companies. I enjoy big challenges and welcome interesting offers of senior roles in forward-thinking companies. It’s that’s you, get in touch.
My journey in pictures
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Previous roles
- Founder member of Sky Labs
- Director of Innovation and Technology – advertising agency (Engine / WCRS)
- Director of Making Stuff Happen – kids virtual world, toys and console games (Mind Candy)
- Exec Creative Director – music and mobile apps (Noise Inc startup)
- Creative Director – family and kids digital marketing agency (Digital Outlook)
- Head of Creative Technology Europe – interactive games and movie marketing content (Disney)
- Head of Creative Technology – interactive games for web and broadcast STBs (Fox Kids)
- Creative Director and lead developer – commercial CD-ROM (BBC Worldwide)
- Interactive designer and developer – multimedia exhibits and visitor attractions (Media Projects)
Projects I’ve delivered
- Created 6 commercial CD-ROMs for BBC including Noddy, Pingu, Teletubbies, Wallace and Gromit, Only Fools and Horses and Top Of The Pops
- Ran ActionMan.com for 3 years for Hasbro which led to deal to develop ActionMan as an animated series
- Creative consultant to Disney Pixar, regularly flew (every 8-10 weeks) to the Studios in Burbank to advise on international digital marketing
- Created 160+ web-based advergames for clients including McDonalds, Hasbro, LEGO, Pokémon, Butlins and Power Rangers
- Regular client innovation sessions sessions for the likes of Santander, Direct Line, B&Q, Redbull, E.ON, ClearChannel and many more.
- Directed Tim Burton and created Disney’s first 360º immersive video shoot (with Richard Nockles, now at Sky)
- Created Disney’s first web-based augmented reality application for Pixar Cars movie
- Creator of Zoiks kids IP that gained 60+ million plays in first 6 months on popular game site MiniClip
- Created pinball physics game engine and wrote a Flash, turn-based multiplayer gaming platform
- Personally commissioned by Cameron Diaz to create an environmentally focused children’s IP
- I’m the first 2 Google results for “Child Microchipping Expert” based on expert opinion articles written in The Sun and Metro
- Created and programmed the hardware for the dynamic 2500 LED light sculpture to launch TransPennine Express train franchise in 2018
- Helped architects and Sky Creative develop the Sky Innovation Centre
- Wrote and directed 4 TV ads for Moshi Monsters and led the movie marketing with Universal Pictures
- Formed start-up that created the mobile voting app for the Brit Awards in 2014
- Future visitor attraction and theme park ride consultant for Madame Tussauds
- Created licensed toys and consumer products for Mind Candy / Moshi Monsters Consultant and mentor to Comcast SportsTech cohort
Speaking and conference presentations
- Presented on behalf of the BBC Gramophone Library to the Queen at reopening of BBC Broadcasting House
- Quarterly innovation and creative inspiration updates at Disney Studios in Burbank, USA
- Iceland’s iMark creative industry awards on effective design in advertising (2023)
- SXSW speaker twice (2017 and 2018)
- Cannes Festival on the Super Science of Creativity
- EASA (European Advertising Standards) on future media creative regulation challenges
- KidScreen New York twice (effective kids digital marketing + launching kids digital IP)
- Storytelling Masterclass – Santander group
- Army 77th Brigade on digital information tactics
- Children’s Media Conference 2021 on future opportunities in family entertainment
- Campaign Magazine monthly tech op-ed writer 2015 – 2019
- Mobile Marketing panel hosted by e-consultancy
- Ran and curated Creative Tech Hub meetup events for London creative technologists
- Bespoke innovation inspiration sessions for Santander, Direct Line, B&Q and E.ON
- MipCom, Cannes – Models for monetising TV and IP
- 2022 Sky Tech Summit on the basics of Web 3
Awards
- BAFTA Interactive winner in 1999 for Noddy CD-ROM (beating Star Wars and LEGO)
- 5 x Cannes Lions including Cyber Lion for online digital and billboard innovation
- W3 gold – Make way for Noddy) + 4 x silver
- 2 x D&AD pencil for interactive and advertising
- Voted BIMA 100 2016 Brightest Digital Stars (British Interactive Media Association)
- Webby gold for XBOX Kinect launch
- IVCA gold – Interactive Interface Design
- IVCA silver – Video Wall Production
- BIMA gold – Best Website (Noddy)
- BIMA – grand prix (Women’s Aid)
- ITV – CD-ROM of the Year (Pingu)
- Young Director Award – Best Technical Achievement (Pirates of the Caribbean)
- + 23 other industry awards since 1994
Industries I’ve worked in
- Broadcast
- Sport innovation
- Movie marketing
- Advertising
- Music promotion
- Mobile app development
- Outdoor advertising
- Toy development & manufacturing
- Digital innovation / consultancy
- CD-ROM production
- Packaging design
- Digital set top box games
- Games development
- Website development
- Children’s and family IP
- Exhibition and visitor attractions
- Video editing and production
- Electronics
- Set and prop design
- Themepark innovation
- Graphic, UX and UI design
- Copywriting
Published articles
- Should YOU microchip your child?
- Believe the hype… the Gartner Hype Cycle for Emerging Technologies
- You might not miss Flash, but today’s internet wouldn’t be here without it
- How a lawnmower created your job
- Perks of giving your data away for free
- What do you actually own when you buy an IoT device?
- A skeptic’s guide to AR Spectacles
- Murderous AI (or not), megacorps, superhumans and other trends from SXSW
- A phone innovation Alexander Bell would approve of
- The revolution will be powered… wirelessly
- Will AI make you redundant?
- Don’t fear the P-bomb (programmatic)
- Planning media – what a kerfuffle
- Five creative ways to turn chaos into a dream project
- It’s possible to become 10% more creative
- The future of tech in marketing: Dodgy data or advertising gold?
- VR is dead, long live VR
- Why Generation Z needs a ‘birds and the bees’ chat about the digital world
- Will ‘recording’ our thoughts as data make us immortal?
Need a conversation starter? I like dogs, can do a fairly decent wheelie and have 3 nipples. Let’s talk…
